FTN Marketing Portfolio
Year
2023
Role in project
Web Development—Branding
Clients
M Usman Malik
ABOUT THE PROJECT
About the Client
FTN Marketing is a fast-growing real estate marketing firm serving property developers, agents, and investors. Their team approached IT Soft Studio to improve their online presence, drive qualified buyer leads, and automate their client acquisition system. Our goal was to help FTN position itself as a trusted name in Pakistan’s competitive real estate market.
Our Approach
Real estate success depends on visibility and trust. We started by creating a clean, fast-loading website tailored for real estate listings and lead capture. Then, we developed a local SEO strategy to dominate area-specific searches (like “property for sale in Islamabad”) and launched Meta ads targeting property buyers and investors. Our content team produced high-converting visuals, while CRM tools were used to track and nurture leads.
- Social Media Management
- Paid Advertising for Property Inquiries
- SEO for Real Estate Leads
- Real Estate Website Development
Results
120+
Qualified Property Leads
5+
Local Search Rankings (e.g., “real estate agency Islamabad”)
4.6x
ROAS on Paid Ads